Say what’s on your mind, and AI can tell what kind of person you are
If you say a few words, generative AI will understand who you are—maybe even better than your close family and friends. A new University of Michigan study found that widely available generative AI models (e.g., ChatGPT, Claude, LLaMa) can predict personality, key behaviors and daily emotions as or even more accurately than those closest to you. The findings appear in the journal Nature Human Behavior.
The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances…