Categories: AI/ML News

Large language models can’t effectively recognize users’ motivation, but can support behavior change for those ready to act

Large language model-based chatbots can’t effectively recognize users’ motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take action, say researchers.

5 Email Marketing Strategies to Boost Engagement in 2023

Marketers who rely on email campaigns to capture customer attention face a complicated, ever-changing environment. An estimated 333.2 billion emails were sent and received daily in 2022. The average office worker receives 120 emails per day. This over-abundance can create email fatigue that lessens the impact of your email marketing…

February 25, 2023

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Generative AI and Personalization: How to Increase ROI

Personalization has been a stretch goal for marketers for nearly a decade, but it has produced disappointing results so far. There are a lot of reasons for this, including challenges with data, lack of alignment between what customers want and what your organization has, and so on. But the biggest…

January 16, 2023

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