Researchers tested AI against 100,000 humans on creativity

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: generative AI can now beat the average human on certain creativity tests. Models like GPT-4 showed strong performance on tasks designed to measure original thinking and idea generation, sometimes outperforming typical human responses. But there’s a clear ceiling. The most creative humans — especially the top 10% — still leave AI well behind, particularly on richer creative work like poetry and storytelling.