Categories: Text

AI Meets ROI: Performance Data in AI Is the Missing Link for Marketing Leaders

AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.

How Agentic AI Balances Compliance & Performance in Financial Services Marketing

October 1, 2025

In "Text"

Generative AI for SMS Marketing and MMS Marketing

Marketing via SMS (short message service) or MMS (multimedia message service) is massively popular because it takes advantage of mobile technology almost everyone owns and uses constantly—a smartphone. Research from Constant Contact shows that both sides benefit: 91% of consumers show interest in signing up for texts while 95% of…

April 7, 2023

In "Text"

Generative AI for Marketing: How to Compare Different Generative AI Marketing Applications

The utilization of Generative AI for marketing is helping teams write more emails, ads, blog posts optimized for SEO, website copy, social media posts … the list goes on. In fact, 14% of the respondents to a recent survey about marketing technology adoption were already using Generative AI for marketing…

April 29, 2023

In "Text"

AI Generated Robotic Content