Categories: Uncategorized

AI versus corporate logos

I recently started playing with DALL-E 2, which will attempt to generate an image to go with whatever text prompt you give it. Like its predecessor DALL-E, it uses CLIP, which OpenAI trained on a huge collection of internet images and nearby text. I’ve experimented with a few methods based on CLIP, but DALL-E generates particularly clear, coherent images.

So of course I decided to use it to mess up corporate logos.

“The local Waffle House” – generated by DALL-E2

Literally all I had to do was ask DALL-E to generate “The local Waffle House”. (as opposed to the local haunted waffle house, which is also a thing I’ve used AI to generate) Or, below, “The Pizza Hut logo”.

The Pizza Hut logo – generated by DALL-E2

Or the Jeep logo.

The Jeep logo – generated by DALL-E2

It gets some of these correct enough that it MUST have gotten them from information online. Like, it knew that the NASA logo involves an orb with a partial ring. But it has transformed that into a full-on Saturn which, admittedly, is pretty cool-looking.

The NASA logo – generated by DALL-E2

Or in the case of Applebees it seems to have decided that the logo would be better if it contained actual bees.

The Applebees logo – generated by DALL-E2

It seems to have picked up on the general shape of the Snickers logo. But apparently decided sometimes to add sneakers as well.

The Snickers logo – generated by DALL-E2

And it’s clear that the Burger King logo definitely needs a crown on the burger.

The Burger King logo – generated by DALL-E2

I’d be lying if I said the spelling wasn’t hilarious. The spelling is pretty hilarious.

Logo for Dr. Pepper – generated by DALL-E2
A sign for Taco Bell – generated by DALL-E2

Even for a simple sign like “Arbys”, it somehow manages to get the middle letters wrong 10 out of 10 tries.

A sign for Arbys with the cowboy hat logo – generated by DALL-E2

This one might be my favorite.

The logo for dunkin donuts – generated by DALL-E2

It has more trouble with longer text, such as its near-unrecognizable renditions of Tim Hortons.

A sign for tim hortons – generated by DALL-E2

It also apparently has trouble with vertical text, like on the original cans of Irn Bru.

A can of Irn Bru – generated by DALL-E2

But note that In-N-Out, a California fast food brand, has palm trees and sunny skies in the background, whereas many of the Tim Hortons signs have grey skies. There’s information being used on many levels, to get the shading right and the lettering consistent.

A sign for In-N-Out, viewed from a distance – generated by DALL-E2

Just not the spelling.

Bonus content: More brands, including an unexpected photorealistic goat-turtle.

AI Generated Robotic Content

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