It’s exciting when esteemed tech industry judges recognize your platform as trailblazing and driving real-world business impact. This week, we celebrated a new accolade for the Persado Motivation AI platform.
Fintech Futures named Persado one of only three vendors shortlisted among a select group of innovators in the Bank Tech Awards’ highly competitive “Tech of the Future – AI and Data – Customer Experience & Revenue Growth” category.
The awards ceremony will take place on December 4, 2024, at the Royal Lancaster Hotel in London, where winners and highly commended entries will be announced. Members of Persado’s Europe team will attend to celebrate all the innovators recognized. Our fingers are crossed that the “Persado Motivation AI Unlocks New Lever for Growth” nomination clinches the win!
The Banking Tech Awards are known for recognizing excellence in banking technology, and follow a rigorous judging process. An independent panel of seasoned industry experts meticulously evaluates each nomination, focusing on innovation, measurable impact, and demonstrable effectiveness. The judges prioritize solutions that address real-world business challenges and offer a clear path to delivering quantifiable value.
The “Tech of the Future” awards category specifically recognizes technology providers poised to redefine the banking and finance landscape. Shortlisted companies made the cut based on evaluation of their ability to showcase truly innovative software solutions that leverage the power of AI, machine learning, and data analytics to reimagine processes and elevate user experiences. Yes, that’s Persado at the core!
Real-World Business Impact
This Bank Tech Awards recognition of Persado as an industry trailblazer stems from our development of a first-of-its-kind, full-stack AI platform specifically designed to optimize enterprise marketing communications. Motivation AI uses advanced learning, NLP, and transformer models to understand copy intent and create messages that motivate consumer action.
Unlike other large language models (LLMs), Persado is trained on a specialized dataset of real interaction and transaction data from 1.2 billion consumers, which measures and refine language, emotional response, and engagement. We have generated and analyzed performance data from 120,000 campaigns and 150 billion customer interactions for Financial Services alone. Equally important for highly regulated industries such as banking, the Motivation AI platform is designed with comprehensive governance frameworks that ensure ethical, transparent, and compliant AI usage—and integrates securely with existing tech stacks.
By using Persado’s purpose-built AI solution for creating high-performing marketing copy, enterprise marketers are driving better customer experiences and growth. And they have already been doing it for years, well before GenAI was even a thing.
Our client roster includes 8 of the 10 largest U.S. banks, myriad top banks in Europe, and the majority of top credit card issuers—a testament to the trust placed in Persado. Many iconic financial institutions, including Ally Bank, NatWest, and Chase, use Persado to create on-brand content at scale that engages customers across use cases and channels. So, this latest award accolade is just as much recognition of our customers’ pioneering use of AI and Data as it is Persado’s.
To learn more about how Persado generates personalized outputs and superior outcomes at scale, and without risk, visit our Financial Services web page.