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2.5 billion — that’s how many customer service hours businesses will save by 2023 by adopting chatbots, as Juniper Research estimated. As we know, Chatbot growth has been phenomenal across industries in the last few years.
Integrating a robust chatbot into your business has become a great way to offer superior customer service, stay ahead of the competition, and increase engagement between your brand and your customers.
With the ever-rising popularity of messaging and social media platforms, chatbots are central to every brand’s messaging.
There are multiple benefits of implementing chatbots. The key is how businesses can implement chatbots to enhance customer experience and gain a competitive advantage.
If you are still wondering why chatbots are important, here are the top reasons why chatbots can prove to be a boon for your business –
Most businesses today want to be available for their customers 24×7 but often lack personnel or resources. Chatbots work round-the-clock to answer customer queries outside operation hours and solve problems when the support staff can’t.
While customer support staff can concentrate on just one customer at a time, a chatbot can address thousands of customers at the same time. With chatbots, your customers do not need to wait in line to get their queries answered.
Chatbots engage with hundreds of customers simultaneously, whereas human agents can only deal with a handful of customers at a given time. Chatbots provide a personalized experience to every customer automatically and help scale operational tasks at low maintenance costs.
With chatbots, you do not need to hire multiple agents to answer common customer queries around the clock. Your support agents can instead focus on more strategic activities like nurturing leads and closing sales. Chatbots automate the process, thereby saving costs and time for you.
Chatbots facilitate two-way communication, which keeps the customer more engaged. With interactive and personalized experiences, your customers feel heard, increasing brand value and engagement.
Intelligent chatbots can better understand your customers and give useful suggestions while anticipating their needs. For example, an AI bot can proactively suggest a foreign travel insurance package when booking an international holiday package.
Onboarding new hires and new users is a strong case for why chatbots are important. Chatbots can easily solve FAQs and guide new users through the initial steps of their journeys. Whether it’s a new hire trying to figure out company policies or a new user trying to accomplish the first tasks in the product, a chatbot can smoothly interactively guide a user.
Chatbots serve as an additional sales channel. A good chatbot can effectively qualify prospects and gather basic details. The bot can also be programmed to generate a lead score based on the interaction. The sales rep will know which leads are worth nurturing through the lead scores and proceed accordingly.
Read the Full Article: Your Go-To Chatbot Guide 101 — All You Need to Know About Chatbots
Benefits of Chatbots: 8 Reasons Why Your Business Needs Them Now was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.
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