Marketers play a foundational role in bringing customers to the business. Yet we have long struggled to communicate our impact…
AI is the newest MVP of modern marketing teams. IBM’s 2021 CEO Study revealed that 82% of CEOs who outperformed…
Need SEO strategy inspiration? Here are 7 SEO content success stories and expert takeaways you can use to increase rankings,…
Savvy consumers expect some degree of personalization in their shopping experience. They might want you to remember the last item…
AI-powered marketing tools are infinitely smarter than their predecessors. Traditional marketing tools use human-generated algorithms that tell machines what to…
Marketers have their go-to strategies to drive conversions during the major calendar moments when business surges. For example, end-of-year campaigns…
Personal Narratives are the stories that motivate and engage customers. They are a key insight informing Persado’s AI language knowledgebase…
In an ideal world, every company would be able to experiment with different approaches to content, and measure which types…
In a recent episode of our CMOs series, Paul Roetzer sat down with John Dougherty, CMO of Brighton Jones, for…
The CMO of 2022 is in trouble. Largely viewed by the C-suite as lacking tech savvy, CMOs are losing their…