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It’s been exciting to see the capabilities of Nano Banana, our latest image editing model available in Gemini 2.5 Flash Image, go viral. And with transformative workflows like these, it is easy to see why:
The incredible response makes it clear: enterprises now have the ability to quickly create and refine high-quality media across more formats and channels than ever before, without compromising on appeal, consistency, or security.
That’s why we’re thrilled to announce major updates across our suite of generative media models—including Gemini 2.5 Flash Image (now GA!), Veo, Imagen, and Gemini 2.5 Text-To-Speech — on Vertex AI. These updates help you create faster, with more control, and across all the formats that matter most: sight, sound, and motion. Let’s take a look.
We are excited to announce the General Availability of Gemini 2.5 Flash Image. Our state-of-the-art image generation and editing model is now production ready and backed by Google Cloud’s enterprise-grade infrastructure and security. In addition, the model now creates images across multiple aspect ratios and supports batch processing.
We’re already seeing incredible adoption of Gemini 2.5 Flash Image. Here’s an example of how companies are pushing the creative boundaries of Gemini 2.5 Flash Image:
“Gemini 2.5 Flash Image and such high-quality AI tools mean, quite literally, nothing is off limits anymore. As a result, our team has never been more creative. We’re collaborating on ideas, able to visualize them faster and launch campaigns in days, instead of weeks. Our core mission is always to give creators and businesses the most advanced AI tools, and putting Gemini 2.5 Flash Image in their hands fulfills that promise. This is, without a doubt, the most exciting time to be a creator.” – Shahar Aizenberg, CMO, Artlist.io
“Gemini 2.5 Flash Image has redefined what’s possible for Mercado Libre’s Photo Studio. The model’s creativity, aesthetic quality, and precise instruction following have elevated our product listings and unlocked new possibilities. Today, our only limit is imagination.” – Franco Seia, Software Development Manager, Mercado Libre
Veo 3, our latest video generation model with native audio and dialogue, has been rapidly adopted by creators looking to bring their stories to life with unprecedented control. We’ve been listening to your feedback, and we’re excited to announce new features that make Veo 3 even more powerful on Vertex AI:
Our customers are already leveraging Veo to transform their creative workflows and connect with their audiences in powerful new ways.
“For Palo Alto Networks “Be a Genius. Deploy Bravely” campaign, we proved you no longer have to choose between speed, creativity, and cost. With Gemini and Veo 3, you get all three. Like our customers, we are navigating the incredible promise of the AI revolution. The smartest move in this new era isn’t just to adopt AI, but to do it securely.” – Kelly Waldher, CMO, Palo Alto Networks
“We’ve always believed that the future of creativity is a dynamic partnership between creatives and technology. That’s why we’re bringing together the best-in-class AI models across video, images and audio directly into our unlimited Envato subscription. Early signals indicate strong usage of models like Veo 3, accelerating our community’s creativity and empowering them to thrive in the process.” – Hichame Assi, CEO, Envato
Our leading text-to-image model, Imagen 4, is engineered for creativity and speed. It delivers photorealistic images, sharp clarity, and text rendering and typography, bringing your imagination to life faster than ever before. It is Generally Available and production ready on Vertex AI.
Shutterstock, a family of brands delivering scalable creative and GenAI solutions, is using Google’s Imagen 4 models to power high-quality, commercially ready AI images.
“At Shutterstock, our mission is to empower businesses with the essential, universal ingredients to make their work more effective. By bringing Google’s Imagen 4 models into our AI Image Generator, we’re making it easier than ever for teams to go from an idea to impact with market-ready visuals in seconds. Imagen 4 allows us to deliver high-quality, commercially ready outputs that meet the standards our customers expect. This integration ensures Shutterstock customers are always equipped with the most advanced, future-ready tools in creative AI.” – Keenan Kadam, Senior Product Manager, Shutterstock
Our powerful generative media capabilities also include audio. Leverage Gemini 2.5 Text-to-Speech for the creation of high-fidelity voice applications, all with the security and scale of Vertex AI.
We are thrilled to announce that Gemini 2.5 Text-to-Speech (TTS) is now Generally Available across both Pro and Flash models. This model prioritizes human-like expression and control, transforming how you build voice applications:
We have a suite of options for enterprise-grade work because we know choice is important when it comes to the right model for your project. If you’re not sure where to start, here’s a quick cheat sheet:
Get started with enterprise-grade creativity on Vertex AI
Gemini 2.5 Flash Image, Veo 3, Imagen 4, and Gemini 2.5 TTS are available on Vertex AI today.
Dive into the Vertex AI Studio to get started with Gemini 2.5 Flash Image and Gemini 2.5 TTS today. For Veo 3 and Imagen 4, get started at Vertex AI Media Studio.
Disclaimer: This is my second time posting this. My previous attempt had its video quality…
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