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Zero-party Data Marketing vs. First-party Data Marketing: Differences and Uses

Third-party cookies have been dying an extremely slow death since 2019, when Apple, Firefox, and Google announced they were phasing…

2 years ago

Persado Essential Motivation Brings Motivation AI to More Marketers with Self-Service Option

Introducing Persado Essential Motivation, the first self-service Generative AI language hub for digital marketers across industries designed to motivate consumer…

2 years ago

The Complete Guide to AI for Content Strategy (2023)

Unlock the power of AI for content strategy and discover how to use AI to create engaging content and stay…

2 years ago

Top 5 E-commerce Personalization Software Tools that Enhance the Digital Shopping Experience

Today’s consumers love the convenience of shopping online 24/7. The introduction of two-day shipping has made the experience even better.…

2 years ago

Conversational Marketing for Enterprise Brands

Modern marketing has evolved from a one-way broadcast into a two-way dialogue. No matter if it’s a loyalty program or…

2 years ago

Enterprise AI: The Complete Guide to AI for Teams [2023]

As corporations wrestle with the implications of enterprise AI, tomorrow's business winners are being decided today. And here's everything you…

2 years ago

10 Shopping Cart Abandonment Tools That Boost Conversions

A shopper seems to be interested in your product. You can see from your on-site analytics that they’ve visited the…

2 years ago

Generative AI for the Customer Experience: Understanding 4 Big Opportunities

As the hype around Generative AI continues to reach a fever pitch, business executives are looking to focus their investments…

2 years ago

The 16 Best GPT Tools (and How to Use Them)

Writing original content has never been easier. Learn about the best GPT tools you can use to automatically generate high-quality…

2 years ago

Generative AI in Fintech: 4 Use Cases for Driving Customer Engagement

Financial services firms were one of the first to be disrupted by the Internet and mobile platforms. Thus, it was…

2 years ago