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Avoid Surprises This Back to School and Holiday Season — Know What Motivates Your Customer

Marketers have their go-to strategies to drive conversions during the major calendar moments when business surges. For example, end-of-year campaigns…

3 years ago

How Personal Narratives Improve Customer Engagement

Personal Narratives are the stories that motivate and engage customers. They are a key insight informing Persado’s AI language knowledgebase…

3 years ago

Having Trouble Testing Web Content? Persado Web Standalone Can Help

In an ideal world, every company would be able to experiment with different approaches to content, and measure which types…

3 years ago

Brighton Jones’ CMO Uses AI to Enhance Marketing Personalization

In a recent episode of our CMOs series, Paul Roetzer sat down with John Dougherty, CMO of Brighton Jones, for…

3 years ago

How CMOs Can Innovate with Marketing AI Today

The CMO of 2022 is in trouble. Largely viewed by the C-suite as lacking tech savvy, CMOs are losing their…

3 years ago

The Best SEO Tools That SEO Experts Use in 2022

Finding the best SEO tools can help accelerate your content strategy and scale your results. To help, check out our…

3 years ago

14 Top Content Marketing Tools You Need In 2022

Want to know which are the best content tools for your business? We share the top content marketing tools you…

3 years ago

The DevX Renaissance: Death of DevOps

Jasper's DevX team treats developers as customers by providing Efficiency, Abstraction, Security, and Autonomy to its engineering teams.

3 years ago

How Long Should a Top Blog Post Be? We Asked 100+ SEO Experts.

We asked 100+ SEO experts this question: how long should a blog post be? Their answers will improve your content…

3 years ago

How to Write How-To Articles That Are Actually Helpful

Struggling to write how-to articles that generate traffic? Focus on helping your readers. This article breaks down how to write…

3 years ago