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How To Prepare Your Marketing Team for the Paradigm Shift in Non-Organic Blog Traffic

Search engine changes are shaking up non-organic traffic. Find out how to get your team ready for them.

1 year ago

6 Video Script Templates That Will Make Your Videos Stand Out

Creating video content for your business? Use these video script templates to get started with your scripts. (Including real examples…

1 year ago

Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement

The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay,…

1 year ago

Financial Services Marketing: Everything you Need to Know About Promoting Personal Finance Products

Personal finance is less about the products themselves and more about customer financial needs and goals. Financial services marketing allows…

1 year ago

Develop Your First Party Data Strategy for 2024

Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third…

1 year ago

AI Meets ROI: Performance Data in AI Is the Missing Link for Marketing Leaders

AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.

1 year ago

6 Proven Abandoned Cart Retargeting Strategies

The journey from an intrigued online shopper loading their virtual cart to a completed purchase isn’t always a smooth ride.…

1 year ago

Musings from an MIT Study: Navigating the Intersection of Human Creativity and AI in Marketing

The study found that AI-generated marketing content can rival or surpass human-created content in perceived quality and effectiveness.

1 year ago

Risks From AI Hallucinations and How to Avoid Them

Before the advent of Generative AI, hallucinations were the stuff of fever dreams or chemical substances. More recently, the term…

1 year ago

The Year of AI-generated Revenue: Enterprise Generative AI Predictions for 2024

2023 was a pivotal year for Generative AI. The viral launch of ChatGPT in late 2022 sparked mainstream interest in…

1 year ago