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Careers in AI: Advice from Boomerang Employees and Why They Returned to Persado

Artificial intelligence (AI) and particularly Generative AI (GenAI) has made countless headlines recently. Given that, it’s no wonder that more…

1 year ago

What Marketing Leaders Actually Need From AI in 2024

Experienced marketing experts share what AI needs to deliver maximum ROI this year

1 year ago

Abandoned Shopping Cart Email Examples That Increase Online Cart Conversions

If there is one thing all e-commerce retailers have in common it is online cart abandonment. Even the most successful…

1 year ago

Primer on Generative AI for Text in Marketing

Generative AI (artificial intelligence) for text, images, and videos has risen to the top of the business toolkit. There has…

1 year ago

Influence AI: Why Enterprise Marketers Are Shifting Their Focus to Generative AI for Driving Business Results

Generative AI has been around for decades (the first iteration emerged at MIT in 1966). However, the viral launch of…

1 year ago

AI for Email Marketing: What It Is & How Does It Work?

Do you want to take your email marketing to the next level? Learn how AI tools like Jasper can help…

1 year ago

Abandoned Shopping Cart Email Best Practices

In the world of online selling, getting shoppers to visit an e-commerce store is a challenge on its own. Once…

1 year ago

The Truth About Generative AI and Brand Voice

The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to…

1 year ago

Designing Opinionated Products: An Interview with Jasper’s VP of Design

The experienced leader shares how her team balances user-love, innovation, ethics, and safety in how they design Jasper.

1 year ago

How to Increase Checkout Completion Rate

Navigating the stages of the online shopping journey involves a carefully orchestrated sequence of steps, each crucial to sealing the…

1 year ago