Persado maximizes the performance of messages exposed through digital channels at each stage of the customer journey (from acquisition to customer retention, including onboarding). On one hand, by maximizing the performance of digital marketing campaigns for a given audience, resulting in a significant increase in leads, relationship initiations, cross-selling, or up-selling.
On the other hand, maximizing the performance of key subscription journeys for a given person by displaying personalized messages that encourage moving to the next step, resulting in an average of +5% incremental conversions.
When this AI is applied at scale, French financial sector players observe an average increase of +30% in subscriptions within the AI application scope. These players also benefit from unique & actionable insights, such as the emotions that resonate most with a given audience, the most appropriate semantic elements by product (credit, savings…), and motivation drivers by customer segment (young people, high-net-worth clients, seniors…).
From a practical standpoint, the AI can be activated within a few days. It can be activated progressively and modularly, starting for example with CRM and online subscription journeys (web/app) and then expanding to other stages of the customer journey (acquisition, collections, awareness, customer service).
To put it simply, AI creates added value on any measurable customer interaction with significant stakes.
As an industry player, what is your perspective on the current context regarding AI adoption?
We are delighted to be particularly sought after by financial sector players in France, Europe, and the US. This allows us to observe winning practices regarding AI adoption:
- A clearly expressed desire from leaders at the highest level of the company to rely on specialised AI to quickly create concrete value (both in productivity and incremental business) drives strong momentum.
- Collaboration between Business Leaders (CCO, CSO) and Digital/Marketing/Data Leaders (CMO, CDO…) enables faster AI activation.
- Sometimes centralized AI governance facilitates the prescription of innovative solutions and ensures compliance.
- Teams that are “entertained” and willing to increase their contribution through AI.
How do you ensure AI is well received and adopted by business teams?
There are essentially three conditions for adoption by business teams. The first is that AI delivers tangible and measurable results.
The second is that it’s identified as a growth lever and not as a substitute for their activity. This is why from the first applications of Persado AI, we observe a change in perspective: initial apprehensions transform into enthusiasm when teams see that AI is an accelerator of their expertise and business performance. It’s actually gratifying to see teams’ pride when presenting to leaders the concrete and positive increments of their AI-supported actions.
And finally, AI must be easy to activate and generalize. Often, AI actually acts as a catalyst for cultural transformation.
What is your view on the current application of AI and how do you think it will evolve?
Until the end of 2023, we observed a focus on productivity through the use of generic models with use cases such as: facilitated document search for advisors, email prioritization, predefined responses, etc.
In parallel, at the beginning of 2024, we noticed increased interest in specific AI (called domain-specific), such as Persado, enabling acceleration of business objectives or compensating for their erosion. This type of AI supports business performance while delivering a better customer experience. This is the case, for example, with the challenge of digitalizing usage and adoption of selfcare tools (customer autonomy).
On the IT side, initial estimates made by financial sector players for developing internal solutions (in-house) revealed prohibitive costs and efforts.
As a result, a proven and ready-to-use specific AI (activatable in a few weeks) such as Persado is in high demand by industry players.