Helping our partners co-market faster with AI

At Google Cloud, we’re deeply invested in making AI helpful to organizations everywhere — not just for our valued customers, but for our equally important partners. 

Today, we’re thrilled to introduce a significant leap forward in how we enable our partners to co-market with us: Gemini-powered content creation within Partner Marketing Studio. These AI features are designed to streamline marketing efforts across our entire ecosystem, empowering our partners to unlock new levels of success, efficiency, and impact. 

The evolving landscape of partner marketing and the need for AI

Today’s marketers are faced with a complex landscape of digital channels, diverse customer segments, and an ever-increasing demand for personalized experiences. In this dynamic environment, the ability to create high-quality, targeted content quickly and efficiently is more critical than ever.

For our partners, this challenge is amplified by the need to not only promote their own unique services and solutions, but also to tell a joint story with Google Cloud. This requires a delicate balance of creativity, strategic thinking, and operational efficiency. That’s where AI comes in.

With the addition of generative AI content creation, Partner Marketing Studio — our complimentary marketing automation tool for partners—evolves from a content repository into an extension of a partner’s marketing team, making it easier than ever to build campaigns that generate awareness and demand for partner services and solutions in three ways: 

#1 Customize campaigns with precision

Partner Marketing Studio is where Google Cloud partners can access a curated library of customizable assets, tap into Google’s marketing expertise, and streamline campaign execution. Our new AI editing feature sits on top of this curated campaign library to give partners the ability to customize campaigns for their specific audience, whether it’s by organizational maturity, target persona, or industry.

Imagine you’re a partner, launching a new campaign to promote your expertise in data analytics. You find a pre-built campaign in Partner Marketing Studio that aligns with your goals, but you need to tailor for the healthcare industry. With the editing feature, you can easily refine the existing content with just a few prompts, ensuring your message best resonates with your target audience.

#2: Generate original campaigns from scratch with ease

Often partners need to create co-marketing content entirely from scratch. That’s where the AI creation feature comes in. This powerful new capability empowers partners to generate original marketing content quickly and efficiently within a co-branded template, without the need for extensive design or copywriting resources.

Imagine a partner is launching a new service that leverages Google Cloud’s AI capabilities. They need a fresh email campaign to promote this service to their target audience. With the creation feature, they can simply provide the objective of the asset they are creating and any relevant filters (like industry or audience), and in just moments, they will get a compelling, ready-to-use, co-branded email, complete with subject line, body copy, and a clear call to action—all infused with Google’s marketing expertise.

With the creation feature, partners can generate original marketing content, tailored to the needs of their organization, saving time and resources while ensuring the message is on point for the target audience.

#3: Built on Google’s foundation of AI innovation and expertise

These new features are powered by Gemini and grounded in Google’s content and brand standards. Built on Google’s deep understanding of AI and trained on our vast knowledge base of best practices and marketing insights, these features aren’t just providing access to generative AI capabilities. Partners gain access to Google’s marketing expertise, distilled into an intuitive, easy-to-use interface.

We’ve leveraged the power of Gemini to ensure these tools are not only powerful but also aligned with our brand standards and best practices. This means you can trust that the content generated by the editing and creation features is not only effective but also consistent with the Google Cloud brand.

Bringing AI marketing training to our partners

We’re committed to providing training and support to help partners effectively leverage new AI capabilities across Google products. That’s why we’re thrilled to announce that in 2025, we’ll be making one of our most successful internal training series available to our partners: AI Boost Bites.

This video training series is designed to provide practical, on-the-job training in just 5 minutes. Each bite-sized episode features Google marketers who’ve successfully integrated AI into their daily work, using tools like Gemini, Gemini for Workspace, NotebookLM, and AI Studio. Partners will get to see firsthand how Google marketers use these tools to produce compelling content (from text and graphics to video and audio), develop market insights, and solve real-world marketing challenges. To help put these learnings into practice, each video is followed by a “challenge” to apply the concepts. AI Boost Bites has been instrumental in upskilling Google Marketers in AI, fostering a culture of continuous learning and innovation that we are excited to extend to our partners. To find the AI Boost Bites training series and start using the AI features, login to Partner Marketing Studio.

Investing in our partners through comprehensive co-marketing benefits:

Partners at the Partner and Premiere level of the Partner Advantage Program can access Partner Marketing Studio and get started today. Partner Marketing Studio is more than just an AI-powered content creation tool: it’s a comprehensive platform designed to support the marketing efforts of Google Cloud partners every step of the way. In addition to generative AI features, partners can also access:

• Global content library: Localized assets like Google-authored reports, targeted emails, social posts, banner ads, one-pagers, and pitch decks support our partners across the globe
• Automation tools: Monitor the performance of your campaigns and make data-driven decisions.
• Marketing resources: Access a wealth of co-marketing resources, including brand guidelines, logos, and marketing playbooks.
• Campaigns: Explore our collection of pre-built campaigns, designed to help you promote your services and solutions.
• Messaging: Use Google Cloud product and solution messaging to train your sales and marketing teams and develop your unique joint message with Google Cloud.
• Templates: Design and build effective marketing and sales assets with ease using pre-built templates and plug-and-play editing.
• Live support: Get personalized guidance from Google Cloud marketing experts. Our team hosts regular, live webinars, weekly orientation sessions for those new to Partner Marketing Studio, and one-on-one support to help you develop effective marketing strategies and maximize your results.
• Google Cloud speakers: Request a Google Cloud speaker for your events. Elevate your events with the expertise and insights of our industry-leading speakers.
• Google-vetted agencies: Connect with trusted marketing agencies who have proven success with Google Cloud partners to support your marketing initiatives. We’ve curated a list of top-tier agencies that specialize in Google Cloud marketing, ensuring you have access to the resources available.

What our pilot partners are saying

“With the new AI features in Partner Marketing Studio, we can create more targeted industry and persona-based versions of our Google Cloud marketing campaigns automatically. I’m excited that this efficiency will enable my team to focus on more strategic marketing activities and close more deals.” – Elissa Robins, Head of Marketing, SADA, An Insight company

Ready to unlock AI for your marketing?

We invite our partners and their marketing teams to join us for our upcoming webinar on February 18th to learn more about Partner Marketing benefits, and discover how Google Cloud is empowering partners to achieve unprecedented marketing success. This is your opportunity to get a firsthand look at these powerful new tools, including the new AI features, and learn how you can leverage them to drive your business forward.