Categories: Text

Musings from an MIT Study: Navigating the Intersection of Human Creativity and AI in Marketing

The study found that AI-generated marketing content can rival or surpass human-created content in perceived quality and effectiveness.

AI text generation in marketing must be managed carefully

October 22, 2022

In "AI/ML News"

3 Ways to Adapt to How AI Is Changing Marketing

Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their…

February 10, 2024

In "Text"

Risks From AI Hallucinations and How to Avoid Them

Before the advent of Generative AI, hallucinations were the stuff of fever dreams or chemical substances. More recently, the term has come to refer to the fanciful responses that language models occasionally produce. Alternatively funny and alarming, AI hallucinations raise concerns about the potential risks enterprises can face from leveraging…

January 12, 2024

In "Text"

AI Generated Robotic Content