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Generative AI in Financial Services: How Banks Are Using It to Boost Engagement

The ongoing uncertainty in the economy has put particular strain on financial institutions such as banks and investment firms. Times…

2 years ago

AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday

There is no doubt that the holiday shopping season has changed a lot over the past decade. Exponential growth of…

2 years ago

What’s Next in Customer Data Management for Consumer Marketers?

Consumer marketers have weathered a whirlwind set of years. Challenging events such as COVID-19, economic doldrums, and the loss of…

2 years ago

Forrester’s AI Predictions 2024: What Marketers Need to Know

Forrester predicts a strategic shift in AI usage by marketers in 2024, focusing on data security, B2B, CMO essentials and…

2 years ago

YouTube Will Soon Require “Altered or Synthetic” Content Disclosures

The household name in video is making AI-generated content easier to spot on the platform.

2 years ago

Understanding the White House’s AI Executive Order: The Key Mandates and Release Timelines

Here's a detailed overview of the U.S. government's strategic roadmap for comprehensive AI integration and regulation across various areas.

2 years ago

The Ultimate Guide to Generative AI for Email Marketing

Generative AI or GenAI is a game-changing technology using the power of machine learning algorithms and large language models to…

2 years ago

Personalize the e-Commerce Experience Using Session Data and Generative AI

In the years since the browser companies began retiring third-party cookies in response to privacy concerns, brands have been looking…

2 years ago

The future of Generative AI language models is “small”

The furor has calmed since last November when Generative AI first rose to peak hype. The breathless excitement about the…

2 years ago

How to Boost Add to Cart Rate

Running a successful e-commerce business goes beyond counting today’s revenue. You need to understand the numerous factors that influence which…

2 years ago