The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay,…
Personal finance is less about the products themselves and more about customer financial needs and goals. Financial services marketing allows…
Motivated by consumer privacy concerns, web browser companies and other technology leaders have been gradually weaning themselves away from third…
AI in marketing needs to transition from a cost saver to a business driver, providing actionable insights and performance-based recommendations.
The journey from an intrigued online shopper loading their virtual cart to a completed purchase isn’t always a smooth ride.…
The study found that AI-generated marketing content can rival or surpass human-created content in perceived quality and effectiveness.
Before the advent of Generative AI, hallucinations were the stuff of fever dreams or chemical substances. More recently, the term…
2023 was a pivotal year for Generative AI. The viral launch of ChatGPT in late 2022 sparked mainstream interest in…
Artificial intelligence (AI) and particularly Generative AI (GenAI) has made countless headlines recently. Given that, it’s no wonder that more…
Experienced marketing experts share what AI needs to deliver maximum ROI this year