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Testing…Testing…1, 2, 3: 3 tips for better tests

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Rapid and Scalable Bayesian AB Testing

AB testing aids business operators with their decision making, and is considered the gold standard method for learning from data to improve digital user experiences. However, there is usually a gap between the requirements of practitioners, and the constraints imposed by the statistical hypothesis testing methodologies commonly used for analysis…

August 29, 2023

In "FAANG"

The Benefits of Experimental Design in Marketing

Before the advent of web testing, there weren’t many tools available to definitely measure whether a campaign would gain traction—and why. But, no longer. Experimental design in marketing provides today’s organizations with a powerful technique that can reveal which elements of a campaign resonate with customers. It’s been adopted enthusiastically…

April 15, 2023

In "Text"

Penetration testing methodologies and standards

The online space continues to grow rapidly, opening more opportunities for cyberattacks to occur within a computer system, network, or web application. To mitigate and prepare for such risks, penetration testing is a necessary step in finding security vulnerabilities that an attacker might use. What is penetration testing? A penetration…

January 25, 2024

In "FAANG"

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