Understanding Aggregate Trends for Apple Intelligence Using Differential Privacy
At Apple, we believe privacy is a fundamental human right. And we believe in giving our users a great experience while protecting their privacy. For years, we’ve used techniques like differential privacy as part of our opt-in device analytics program. This lets us gain insights into how our products are used, so we can improve them, while protecting user privacy by preventing Apple from seeing individual-level data from those users. This same need to understand usage while protecting privacy is also present in Apple Intelligence. One of our principles is that Apple does not use our users’…
With Apple Intelligence, we're integrating powerful generative AI right into the apps and experiences people use every day, all while protecting their privacy. At the 2025 Worldwide Developers Conference we introduced a new generation of language foundation models specifically developed to enhance the Apple Intelligence features in our latest software…
At Apple, we believe privacy is a fundamental human right. It’s also one of our core values, influencing both our research and the design of Apple’s products and services. Understanding how people use their devices often helps in improving the user experience. However, accessing the data that provides such insights…