Personalization is a powerful technique for retaining customers and fostering loyalty. It’s no longer a trend. Today’s savvy customers expect…
Gartner predicts that by 2025, 30% of outbound marketing messages will be synthetically generated—up from only 2% in 2022. That’s…
Jasper Brand Voice enables businesses to train AI on their company and better reflect their brand. This release also includes pricing…
The utilization of Generative AI for marketing is helping teams write more emails, ads, blog posts optimized for SEO, website…
The economy constantly reshapes consumer behavior towards financial services and consumer sentiments around spending. Economic factors have a huge impact…
This educator is encouraging college-age students to get ahead by using generative AI tools in a digital marketing bootcamp and…
Consumer behavior trends often change quickly. There are year-to-year swings in consumer sentiments that impact discretionary spending, debt, economic security,…
Generative AI captures headline after headline. Just about everyone has tried out ChatGPT. But, many are still trying to figure…
Before the advent of web testing, there weren’t many tools available to definitely measure whether a campaign would gain traction—and…
More conversions, larger cart sizes, less cart abandonment—retailers everywhere want to see e-commerce growth. It can be hard to achieve…