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Exclusive Insights into Consumer Behavior Towards Financial Services

The economy constantly reshapes consumer behavior towards financial services and consumer sentiments around spending. Economic factors have a huge impact…

2 years ago

Preparing Students for the Future of Work With AI

This educator is encouraging college-age students to get ahead by using generative AI tools in a digital marketing bootcamp and…

2 years ago

How to Stay Ahead of Consumer Behavior Trends with AI

Consumer behavior trends often change quickly. There are year-to-year swings in consumer sentiments that impact discretionary spending, debt, economic security,…

2 years ago

The Persado Knowledge Library: Your Enterprise Generative AI Resource

Generative AI captures headline after headline. Just about everyone has tried out ChatGPT. But, many are still trying to figure…

2 years ago

The Benefits of Experimental Design in Marketing

Before the advent of web testing, there weren’t many tools available to definitely measure whether a campaign would gain traction—and…

2 years ago

“Add to Bag”—E-commerce Growth Lessons from Leaders at Tapestry

More conversions, larger cart sizes, less cart abandonment—retailers everywhere want to see e-commerce growth. It can be hard to achieve…

2 years ago

GPT-4 and the Future of Gen AI in Business: Insights from Sameer Dholakia at Bessemer Venture Partners

Dholakia discusses how more capabilities and shorter gaps between model releases could impact use cases and investments in this field…

2 years ago

25 Helpful Gmail Integrations Every Copywriter Should Try

Check out our list of 25 of the most powerful Gmail extensions. Learn how they can help you with everything…

2 years ago

Generative AI for SMS Marketing and MMS Marketing

Marketing via SMS (short message service) or MMS (multimedia message service) is massively popular because it takes advantage of mobile…

2 years ago

Shoptalk 2023 Shines the Spotlight on Generative AI, Retail and E-commerce Technology Trends, and More

Thousands of the biggest names in retail and e-commerce gathered once again in Las Vegas for Shoptalk 2023 to discuss…

2 years ago