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Risks From AI Hallucinations and How to Avoid Them

Before the advent of Generative AI, hallucinations were the stuff of fever dreams or chemical substances. More recently, the term…

1 year ago

The Year of AI-generated Revenue: Enterprise Generative AI Predictions for 2024

2023 was a pivotal year for Generative AI. The viral launch of ChatGPT in late 2022 sparked mainstream interest in…

1 year ago

Careers in AI: Advice from Boomerang Employees and Why They Returned to Persado

Artificial intelligence (AI) and particularly Generative AI (GenAI) has made countless headlines recently. Given that, it’s no wonder that more…

2 years ago

What Marketing Leaders Actually Need From AI in 2024

Experienced marketing experts share what AI needs to deliver maximum ROI this year

2 years ago

Abandoned Shopping Cart Email Examples That Increase Online Cart Conversions

If there is one thing all e-commerce retailers have in common it is online cart abandonment. Even the most successful…

2 years ago

Primer on Generative AI for Text in Marketing

Generative AI (artificial intelligence) for text, images, and videos has risen to the top of the business toolkit. There has…

2 years ago

Influence AI: Why Enterprise Marketers Are Shifting Their Focus to Generative AI for Driving Business Results

Generative AI has been around for decades (the first iteration emerged at MIT in 1966). However, the viral launch of…

2 years ago

AI for Email Marketing: What It Is & How Does It Work?

Do you want to take your email marketing to the next level? Learn how AI tools like Jasper can help…

2 years ago

Abandoned Shopping Cart Email Best Practices

In the world of online selling, getting shoppers to visit an e-commerce store is a challenge on its own. Once…

2 years ago

The Truth About Generative AI and Brand Voice

The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to…

2 years ago