Sequential A/B Testing Keeps the World Streaming Netflix Part 1: Continuous Data
Michael Lindon, Chris Sanden, Vache Shirikian, Yanjun Liu, Minal Mishra, Martin Tingley 1. Spot the Difference Can you spot any difference between the two data streams below? Each observation is the time interval between a Netflix member hitting the play button and playback commencing, i.e., play-delay. These observations are from a particular type of A/B test …
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Part 1: Continuous Data”