Category Added in a WPeMatico Campaign
The Black Friday-ification of the 4th of July: what a decade of email data told us about America’s 250th Though the final numbers aren’t in yet, America’s 250th anniversary is shaping up to have been the most commercially significant Independence Day in the nation’s history. To understand how brands actually approached the holiday – how …
In November, we shared Part 1 of our two-part series on how AI is reshaping the future of marketing for mid-size banks and credit unions, enabling them to move faster: automating workflows, simplifying A/B testing, and cutting down content legal review cycles. Now, we shift to the growth side — because AI doesn’t just make …
AI is transforming how mid-size banks and credit unions operate, communicate, and compete — and the shift is happening fast. As consumers become more selective and digital expectations rise, marketing teams are feeling the pressure to do more with less: faster campaigns, tighter compliance, and more personalization across every channel. This two-part series explores how …
Holiday season 2025 is introducing a new set of norms for retailers amid ongoing tariff pressures. In the face of increased costs of materials, sourcing shifts, and ever-more cautious spenders, marketers are adjusting their Black Friday strategies and use of language — and doubling down on certain incentives — to court and convert consumers this …
Read more “How Tariffs Are Forcing Brands to Pivot Marketing Campaigns This Holiday Season”
Consumer banks and insurance companies face multiple challenges in the race to launch marketing campaigns that are both compliant with state and federal regulations, as well as high-performing. The educational infographic, Agentic AI for Marketing Compliance and Performance, explains how Agentic AI is already helping financial services marketing and legal teams overcome challenges — regulations, …
Read more “How Agentic AI Balances Compliance & Performance in Financial Services Marketing”
By Taylor Mahoney, VP of Solutions Consulting Picture this. The Federal Reserve has just dropped interest rates. So, your marketing team has raced to prepare copy for a timely mortgage product campaign designed for likely first-time home buyers. The messaging is compelling and you’re excited to get it out the door. Fast. Your competitors are …
Read more “Calculating What Your Bank Spends on Marketing Compliance Reviews”
AI agents move beyond task automation to deliver real-time optimization, brand governance, and marketing outcomes across channels.
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Let’s look at what content distribution is in 2024, and how can you get your content in front of the right people at the right time.
Discover how Audiences can transform marketing campaigns with dynamic, actionable audience insights.