Category Added in a WPeMatico Campaign
We are just beginning to scratch the surface of what Generative AI can do to improve our daily lives. Many questions exist including what mundane tasks humans want to offload to AI, and how can AI boost human productivity. AI also raises questions about ethics, intellectual property, and job displacement. Persado VP of Go-to-Market Strategy …
Engaging, non-technical conversations on the impact of generative AI. Tune in!
Travel & Hospitality brands invest ample amounts towards digital marketing and on personalizing the online booking experience. But, what truly inspires customers to book a trip? Not to simply “like” a social media post, open a marketing email, or add something to their trip summary page, but to purposely book an experience? Let’s explore the …
Read more “Consumer Behavior in Tourism Marketing: What Motivates Customers to Book Travel?”
Get a preview of the biggest takeaways from our survey of how white-collar professionals feel about generative AI in the workplace.
Wondering how to use AI for sales? Learn how high-performing sales teams are using it and read up on the benefits of implementing AI sales solutions.
Airlines pioneered travel loyalty programs more than a generation ago with the first offers for frequent flyer miles. Over time, these plans proliferated, for both the business and the leisure traveler. In response, travel and hospitality companies are transforming travel loyalty marketing programs to create better value for all customers as well as for the …
Content analysis tools can help both new and experienced marketers. Here are 8 top tools for analyzing content quality and performance, and boosting your ROI.
Research finds that 76% of consumers are more likely to consider purchasing from brands that personalize their brand experience. An equal share are annoyed by non-personalized experiences. Brands invest heavily in personalizing the online journey and getting customers to the online cart. Yet, the online shopping cart, perhaps the most significant step in the customer …
Retail marketing leaders have a lot riding on their digital marketing effectiveness, given that they spend 58% of their digital marketing budget on digital ads. But, when marketers rely only on their experience to choose digital campaign language, they don’t always achieve the best results. That is the takeaway from our 2023 Digital Marketer Survey …
Google announced major updates to its gen AI investments, including new models, deeper integrations within Google products and efforts to curb disinformation.