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Top Tips for Banks to Engage Consumers Amid Fed Rate Cuts

The climate for consumer lending just got a boost. On September 19, 2024, The Federal Reserve slashed its benchmark interest rate by half a percentage point—the first, and the biggest, cut since March 2020 when COVID-19 adversely affected borrowers and disrupted the economy. This most recent cut amounts to a declaration of victory over inflation, …

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Crafting Words that Sell: How Persado Harnesses Specialized Language Models for Marketing

Large Language Models (LLMs) have become a transformative force in the marketing industry. Their sophisticated algorithms and vast data processing capabilities can automate and optimize a wide array of marketing functions, including content creation and management, ad copywriting and customer interaction, personalization and SEO enhancement, and market insights and campaign optimization. Through these applications, LLMs …