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In the years since the browser companies began retiring third-party cookies in response to privacy concerns, brands have been looking for alternative ways to personalize the e-commerce experience. We have previously discussed using first and zero-party data collected directly from your customers to create personalized campaigns. In this post, we want to talk about session data. …

Read more “Personalize the e-Commerce Experience Using Session Data and Generative AI”

The furor has calmed since last November when Generative AI first rose to peak hype. The breathless excitement about the size of OpenAI’s GPT-4, Google’s Bard, and Meta’s LLaMA and the broad range of tasks they can fulfill has given way to more measured consideration of the value they bring to enterprise buyers. Are the …

Read more “The future of Generative AI language models is “small””

Running a successful e-commerce business goes beyond counting today’s revenue. You need to understand the numerous factors that influence which customers go to your website, browse for items, and click that coveted “add to cart” button. To thrive in retail e-commerce, you not only must understand the customer journey, but also optimize it to ensure …

Read more “How to Boost Add to Cart Rate”

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Is this the year that end-of-year holiday shopping returns to “normal”? By normal, we mean the predictable post-Thanksgiving kick off followed by weeks of robust spending on gifts, food, and decorations. Persado’s prediction? No—“normal” doesn’t exist anymore. Economic and social changes that were already underway before the pandemic have permanently transformed the holiday shopping season …

Read more “The 2023 Persado Holiday Marketing Guide: How to Optimize Campaign Performance in the Era of Holiday Creep “