The Truth About Generative AI and Brand Voice

The concept of brand voice is top of mind in the era of Generative AI. You would be hard-pressed to find a single marketing GenAI solution that does not claim to have the ability to generate on-brand content (ours included!). Yet there are a number of inherent tensions and nuances between Generative AI and brand …

How to build a successful procurement strategy

The role of procurement extends beyond transactional activities. A procurement strategy allows an organization to navigate an increasingly complex global supply chain, adapt swiftly to market fluctuations, and achieve cost optimization, operational efficiency and growth. By assessing and proactively managing risks inherent in the supply chain, organizations can shield themselves from disruptions and strengthen the …

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Create summaries of recordings using generative AI with Amazon Bedrock and Amazon Transcribe

Meeting notes are a crucial part of collaboration, yet they often fall through the cracks. Between leading discussions, listening closely, and typing notes, it’s easy for key information to slip away unrecorded. Even when notes are captured, they can be disorganized or illegible, rendering them useless. In this post, we explore how to use Amazon …

Enhancing Duet AI for Developers through our partner ecosystem

Today, we’re announcing that Duet AI for Developers is now Generally Available (GA), along with new partner enhancements that will bring even greater capabilities to customers. All of our Duet AI services will incorporate Gemini, our newest and most capable model, over the next few weeks. Google Cloud’s strategy is to meet developers where they …

Promote resilience and responsible emissions management with the IBM Maximo Application Suite

Embracing responsible emissions management can transform how organizations impact the health and profitability of their assets. This opportunity is undeniable. An IBM CEO study, based on interviews with 3,000 CEOs worldwide, reveals that CEOs who successfully integrate sustainability and digital transformation report a higher average operating margin than their peers. Additionally, more than 80% of …