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Abandoned Cart vs. Abandoned Checkout: Why Do Buyers Bounce?

It’s frustrating for digital marketers to look at their monthly analytics and discover that a block of shoppers came this close to buying — only to exit the site. Shopping cart abandonment remains one of the biggest challenges for many online businesses. To prevent it, digital marketers need to understand the root of the problem: …

Scale knowledge management use cases with generative AI

Artificial intelligence is disrupting many different areas of business. The technology’s potential is particularly apparent in customer service, talent, and application modernization. According to IBM’s Institute of Business Value (IBV), AI can contain contact center cases, enhancing customer experience by 70%. Additionally, AI can increase productivity in HR by 40% and in application modernization by …

Developers Look to OpenUSD in Era of AI and Industrial Digitalization

From smart factories to next-generation railway systems, developers and enterprises across the world are racing to fuel industrial digitalization opportunities at every scale. Key to this is the open-source Universal Scene Description (USD) framework, or OpenUSD, along with metaverse applications powered by AI. OpenUSD, originally developed by Pixar for large-scale feature film pipelines for animation …