Love Language: Valentine’s Day Marketing Messages that Inspire Spending

Holidays, especially those that involve gifting, are filled with opportunities for marketers to inspire consumers to buy something special for themselves or a loved one. Let’s face it, people feel a ton of satisfaction from getting and giving gifts, no matter the occasion. Holidays are the perfect excuse to do it. Valentine’s Day marketing is …

Smash or pass? This computer can tell

Could an app tell if a first date is just not that into you? Engineers say the technology might not be far off. They trained a computer to identify the type of conversation two people were having based on their physiological responses alone.

Designing Data: Proactive Data Collection and Iteration for Machine Learning

Lack of diversity in data collection has caused significant failures in machine learning (ML) applications. While ML developers perform post-collection interventions, these are time intensive and rarely comprehensive. Thus, new methods to track and manage data collection, iteration, and model training are necessary for evaluating whether datasets reflect real world variability. We present designing data, …

Scaling Media Machine Learning at Netflix

By Gustavo Carmo, Elliot Chow, Nagendra Kamath, Akshay Modi, Jason Ge, Wenbing Bai, Jackson de Campos, Lingyi Liu, Pablo Delgado, Meenakshi Jindal, Boris Chen, Vi Iyengar, Kelli Griggs, Amir Ziai, Prasanna Padmanabhan, and Hossein Taghavi Figure 1 – Media Machine Learning Infrastructure Introduction In 2007, Netflix started offering streaming alongside its DVD shipping services. As the …

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Configure an AWS DeepRacer environment for training and log analysis using the AWS CDK

This post is co-written by Zdenko Estok, Cloud Architect at Accenture and Sakar Selimcan, DeepRacer SME at Accenture. With the increasing use of artificial intelligence (AI) and machine learning (ML) for a vast majority of industries (ranging from healthcare to insurance, from manufacturing to marketing), the primary focus shifts to efficiency when building and training …