Zero-party Data Marketing vs. First-party Data Marketing: Differences and Uses

Third-party cookies have been dying an extremely slow death since 2019, when Apple, Firefox, and Google announced they were phasing them out. Facing a world in which third-party data on consumers is no longer easily available, brands have been embracing two alternatives. They are: first-party data and zero-party data. Here, we highlight the difference between …

A Gentle Introduction to Vectors in R

Last Updated on August 18, 2023 R is a language for programming with data. Unlike many other languages, the primitive data types in R are not scalars but vectors. Therefore, understanding how to deal with vectors is crucial to programming or reading the R code. In this post, you will learn about various vector operations …

Applying cyber resilience to DORA solutions

The Digital Operational Resilience Act, or DORA, is a European Union (EU) regulation that created a binding, comprehensive information and communication technology (ICT) risk-management framework for the EU financial sector. DORA establishes technical standards that financial entities and their critical third-party technology service providers must implement in their ICT systems by January 17, 2025. DORA applies to all …

AVIS

Autonomous visual information seeking with large language models

Posted by Ziniu Hu, Student Researcher, and Alireza Fathi, Research Scientist, Google Research, Perception Team There has been great progress towards adapting large language models (LLMs) to accommodate multimodal inputs for tasks including image captioning, visual question answering (VQA), and open vocabulary recognition. Despite such achievements, current state-of-the-art visual language models (VLMs) perform inadequately on …

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Implementing MLOps tools and processes for supply chain science at Wayfair

In our previous blog post, we presented Wayfair’s MLOps vision and how we implemented it within our Data Science & Machine Learning organization using Vertex AI, supported by tooling that we built in-house and state-of-the-art MLOps processes. We shared our MLOps reference architecture that includes a shared Python library that we built to interact with …

AVA Discovery View: Surfacing Authentic Moments

By: Hamid Shahid, Laura Johnson, Tiffany Low Synopsis At Netflix, we have created millions of artwork to represent our titles. Each artwork tells a story about the title it represents. From our testing on promotional assets, we know which of these assets have performed well and which ones haven’t. Through this, our teams have developed an …

Unlock true Kubernetes cost savings without losing precious sleep over performance risks

The race to innovate has likely left you (and many, many others) with unexpectedly high cloud bills and/or underutilized resources. In fact, according to Flexera’s 2023 State of the Cloud report, for the first time in a decade, “managing cloud spend” (82%) surpassed “security” (79%) to become the number one challenge facing organizations across the board. We …