Persado Survey Finds that Human Creatives Achieve Better Digital Marketing Effectiveness When Aided by Generative AI-Driven Insights
Retail marketing leaders have a lot riding on their digital marketing effectiveness, given that they spend 58% of their digital marketing budget on digital ads. But, when marketers rely only on their experience to choose digital campaign language, they don’t always achieve the best results. That is the takeaway from our 2023 Digital Marketer Survey …