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Go Beyond Open Rates with Generative AI for Email Marketing Subject Lines

In a time when social media inundates us with unending advertisements and branded content, email marketing stands out as an indispensable tool for connecting with customers, personalizing content and offers for select audiences, and driving customer loyalty. But, the email marketing landscape can be just as crowded. With customers’ inboxes flooded with offers by the …

Real-time transaction data analysis with IBM Event Automation

As the pace and volume of digital business continue to increase, organizations are facing mounting pressure to accelerate the speed at which they do business. The ability to quickly respond to shifting customer and market dynamics has become key for contending with today’s growing digital economy. In a survey run by IDC, a leading provider …