6 Changes Transforming Black Friday Marketing Strategies

Black Friday and Cyber Monday are synonymous with closeout deals on holiday gifts and sky-high profits for retailers. These banner shopping events are still a major aspect of the retail calendar, but the game has changed and so have Black Friday marketing strategies.  What is Black Friday? The term “Black Friday” originated in Philadelphia in …

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Improving your LLMs with RLHF on Amazon SageMaker

Reinforcement Learning from Human Feedback (RLHF) is recognized as the industry standard technique for ensuring large language models (LLMs) produce content that is truthful, harmless, and helpful. The technique operates by training a “reward model” based on human feedback and uses this model as a reward function to optimize an agent’s policy through reinforcement learning …

Bring AI to Looker with the Machine Learning Accelerator

Machine learning opens up opportunities to get more value out of data, and business users are eager to see that value. However, today’s machine learning experts are facing a lot of requests and their expertise is at a premium. What if data analysts had the ability to create and test their own machine learning models?  …