Inside Cult Brands and Their Fanatical Followings

Brands are always looking for new ways to connect with current and potential customers. Some brands have managed to go beyond just customer loyalty to create a fanatical following. We call these cult brands.  What are cult brands?  Cult brands are B2C companies with customers so passionate that they view their association with the brand …

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A novel computational fluid dynamics framework for turbulent flow research

Posted by Shantanu Shahane, Software Engineer, and Matthias Ihme, Research Scientist, Athena Team Turbulence is ubiquitous in environmental and engineering fluid flows, and is encountered routinely in everyday life. A better understanding of these turbulent processes could provide valuable insights across a variety of research areas — improving the prediction of cloud formation by atmospheric …

Harnessing AI and data analytics can make clean energy more viable

The effects of climate change grow more tangible by the day. As a result, the electric power industry is hastening efforts to reduce environmental impact. To do so, they need help to get a clearer picture of where they fall on the emissions reduction roadmap, and to better understand their opportunities for improvement. This is …

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A novel computational fluid dynamics framework for turbulent flow research

Posted by Shantanu Shahane, Software Engineer, and Matthias Ihme, Research Scientist, Athena Team Turbulence is ubiquitous in environmental and engineering fluid flows, and is encountered routinely in everyday life. A better understanding of these turbulent processes could provide valuable insights across a variety of research areas — improving the prediction of cloud formation by atmospheric …