In a recent episode of our CMOs series, Paul Roetzer sat down with John Dougherty, CMO of Brighton Jones, for a discussion on how AI is changing the marketing landscape at Brighton Jones. Brighton Jones provides a combination of investment management and financial planning services. As one of the largest financial planning organizations in the …
Read more “Brighton Jones’ CMO Uses AI to Enhance Marketing Personalization”
The CMO of 2022 is in trouble. Largely viewed by the C-suite as lacking tech savvy, CMOs are losing their seat at the leadership table. CMOs were ranked second-to-last among the C-suite for their tech knowledge, and CEOs identified CIOs and CTOs as twice as likely to play a crucial role over the next two …
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