Causal Machine Learning for Creative Insights
A framework to identify the causal impact of successful visual components. By Billur Engin, Yinghong Lan, Grace Tang, Cristina Segalin, Kelli Griggs, Vi Iyengar Introduction At Netflix, we want our viewers to easily find TV shows and movies that resonate and engage. Our creative team helps make this happen by designing promotional artwork that best represents …