Category: FAANG

As data platforms evolve and businesses diversify their cloud ecosystems, the need to migrate SQL workloads between engines is becoming increasingly common. Recently, I had the opportunity to work on translating a set of Databricks SQL queries to BigQuery SQL — a task that is deceptively complex due to differences in syntax, functions, and execution …

Read more “Intelligent code conversion: Databricks Spark SQL to BigQuery SQL via Gemini”

This post was written with Jake Friedman from Wildlife. Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences. At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, an interactive and inspiring experience that demonstrates how generative AI can support the development of hyper-personalized consumer goods …

Read more “Create personalized products and marketing campaigns using Amazon Nova in Amazon Bedrock”

Do you remember packing for an extended trip twenty years ago? We had to load up a camera, a day planner, a pile of books, a handheld gaming device, a map-stuffed tourist guide, a phone, a CD player, and maybe some cashier’s checks. Now? Just remember your smartphone!  This is an example of consolidation, but …

Read more “Here’s which Google AI developer tool to use for each situation”

AWS supports trusted identity propagation, a feature that allows AWS services to securely propagate a user’s identity across service boundaries. With trusted identity propagation, you have fine-grained access controls based on a physical user’s identity rather than relying on IAM roles. This integration allows for the implementation of access control through services such as Amazon …

Read more “Simplify access control and auditing for Amazon SageMaker Studio using trusted identity propagation”

When your messaging platform serves 49 million people – 93% of South Korea’s population – every technical decision carries enormous weight. The engineering team at Kakao faced exactly this challenge when their existing infrastructure hit critical limitations. Their solution? A strategic shift to Google Cloud TPUs using the JAX framework that not only solved their …

Read more “An efficient path to production AI: Kakao’s journey with JAX and Cloud TPUs”

By Tanya Tang, Andrew Mehrmann At Netflix, the importance of ML observability cannot be overstated. ML observability refers to the ability to monitor, understand, and gain insights into the performance and behavior of machine learning models in production. It involves tracking key metrics, detecting anomalies, diagnosing issues, and ensuring models are operating reliably and as intended. …

Read more “ML Observability: Bringing Transparency to Payments and Beyond”

Traveling is enjoyable, but travel planning can be complex to navigate and a hassle. Travelers must book accommodations, plan activities, and arrange local transportation. All these decisions can feel overwhelming. Although travel professionals have long helped manage these complexities, recent breakthroughs in generative AI have made something entirely new possible—intelligent assistants that can understand natural …

Read more “Create a travel planning agentic workflow with Amazon Nova”

Google has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Conversational AI Platforms (CAIP) report, and positioned furthest in vision among all vendors evaluated. We believe this report marks a pivotal moment for enterprise leaders, signaling a market shift where having a strong vision is no longer an abstract concept but the …

Read more “Google is a Leader and positioned furthest in vision in the 2025 Gartner® Magic Quadrant™ for Conversational AI Platforms”