Category Added in a WPeMatico Campaign
This post was published on June 16, 2022 and updated on July 6, 2023 Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting digital content that connects …
Read more “AI in Marketing: Benefits, Use Cases, and Examples”
Technology teams are stronger when they work together. So are technology companies and service providers. That’s why we are thrilled to announce the launch of the Persado Technology Partnerships and Alliances Program. The goals of this program are to drive mutual ROI with our integration and technology partners and to create better offerings and more …
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Get a preview of the biggest takeaways from our survey of how white-collar professionals feel about generative AI in the workplace.
Enterprises had been looking for ways to automate business processes since long before Generative AI (or GenAI) broke into the scene. Now that the potential is real and widespread, alarms are sounding about the impact of Generative AI on jobs. Goldman Sachs suggests that as many as 300 million jobs could be affected by GenAI. …
What you need to know about the current state of user data protection in AI tools.
Audiences increasingly expect content catered to their unique preferences. With real-time personalization, you can instantly deliver customized content to consumers based on their interactions with your brand. This real-time response provides users who are already engaging with your brand with a better customer experience. Effective real-time personalization combines two things: A person’s relevant attributes (such …
Today’s consumers are traveling more often than in previous years. Multiple consumer travel marketing trends studies (including Persado’s) have found the same upward trend in travel plans and bookings. According to Hopper’s 2023 Travel Trends Report, 59.3% of respondents plan on spending more on travel in 2023 than they did in 2022. 53.6% plan on …
Read more “Travel Marketing Trends and Changes in Tourism Consumer Behavior”
No one tool can meet the needs of every social media marketer. So, if you’re looking for Writesonic alternatives, here are 10 great tools to try.
Given all the hype surrounding Generative AI, it may be hard to believe that not everyone is 100% excited by this development in artificial intelligence. Yet across the enterprise landscape there are corporate executives, functional leaders, and individual contributors calling foul about the rapid Generative AI adoption. Given that investment in Generative AI is expected …
Can’t figure out the best tone of voice for your writing? See our step-by-step guide to finding your brand voice and maintaining it across platforms.