Love Language: Valentine’s Day Marketing Messages that Inspire Spending

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Holidays, especially those that involve gifting, are filled with opportunities for marketers to inspire consumers to buy something special for themselves or a loved one. Let’s face it, people feel a ton of satisfaction from getting and giving gifts, no matter the occasion. Holidays are the perfect excuse to do it. Valentine’s Day marketing is …

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Generative AI in Travel & Hospitality: The Key to Personalized Experiences

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Travel is back! Consumers are once again riding the rails, hitting the road, and flying the friendly skies. With this sudden influx in bookings, more companies in travel and hospitality rely on Generative AI to increase revenue and brand loyalty.  According to the US Travel Association’s latest forecast, domestic leisure travel remains strong, while domestic …

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4 Surprises From Analyzing Holiday E-commerce Campaigns

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Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black Friday. Tried-and-true approaches don’t always produce the highest performance. We saw that loud and clear when we examined e-commerce campaigns looking for …

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The Business Case for Predictive Content

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Predictive content works. By leveraging AI-powered marketing tools, it allows brands to predict what customers will be interested in and deliver it to them in a crowded digital marketplace using content personalization. Marketers across a variety of sectors are leveraging predictive content to optimize each point of the purchase journey. As a result, predictive content …

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E-commerce Personalization Empowers Retailers in Times of Uncertainty

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Retailers must brace themselves for what could be a tough economic year due to factors such as rising inflation and a looming global recession. The 2023 NRF: Retail’s Big Show highlighted a key theme. Today’s retailers are searching for new ways to navigate ever-changing consumer spending habits. They’re finding new strategies by embracing machine learning …

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How Generative AI in Marketing Drives Business Results: Winners and Losers from Email Performance Data

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In marketing, the words brands use to connect with and convert customers evoke certain emotions. Based on these emotions, they also bring forth certain actions or lack of actions among consumers. But, which words actually spark conversions, clicks, and conversations? Which emotions and sentiments do today’s customers respond best to? Which are no longer effective? How …

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