Bard VS. Bing: Examining The Start of Web War 1 For AI-Infused Search
The first half of February was huge for the future of internet search. But it wasn’t a perfect launch.
AI for Marketing: How (and Why) You Should Build an AI Marketing Strategy
AI for marketing is here. Stay ahead of the curve with these tips to incorporate it into your marketing strategy.
AI for SEO: How to Supercharge Your Organic Growth
Improve organic traffic and user acquisition by scaling your SEO efforts with Jasper.
Use Generative AI for Facebook Ads to Combat Fatigue
Have you noticed your Facebook ads drop in performance soon after you put a new campaign on the platform? You’re definitely not alone. The Meta platforms Facebook and Instagram still have the largest audiences in social media, but Facebook’s ad dominance has eroded in the past few years. That’s both in terms of how much …
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New Google AI Content Guidelines: Google Approves AI Content
Discover how new Google AI content guidelines will influence your SEO organic search results rankings.
What Stories Drive the Most Successful Digital Marketing Campaigns?
Have you ever made a purchase that you had to rationalize? Maybe it was very expensive. Or you didn’t really need it. Or it was reasonably priced and you needed it, but you had more urgent expenses. Whether the item was a new car, or a new phone, or a new pair of shoes, it’s …
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Announcing Jasper for Business
Jasper for Business is here. It includes Brand Voice, an API and a collection of other tools to help businesses adopt generative AI.
Love Language: Valentine’s Day Marketing Messages that Inspire Spending
Holidays, especially those that involve gifting, are filled with opportunities for marketers to inspire consumers to buy something special for themselves or a loved one. Let’s face it, people feel a ton of satisfaction from getting and giving gifts, no matter the occasion. Holidays are the perfect excuse to do it. Valentine’s Day marketing is …
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Generative AI in Travel & Hospitality: The Key to Personalized Experiences
Travel is back! Consumers are once again riding the rails, hitting the road, and flying the friendly skies. With this sudden influx in bookings, more companies in travel and hospitality rely on Generative AI to increase revenue and brand loyalty. According to the US Travel Association’s latest forecast, domestic leisure travel remains strong, while domestic …
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4 Surprises From Analyzing Holiday E-commerce Campaigns
Holiday e-commerce campaigns can be … weird. The language and narratives that tend to thrive in retail campaigns can let you down at key calendar moments like Valentine’s Day, Mother’s Day, and Black Friday. Tried-and-true approaches don’t always produce the highest performance. We saw that loud and clear when we examined e-commerce campaigns looking for …
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