How Marketers Capitalize on Social Media Holidays

Marketers just love holidays and celebrations (and so do customers). Whether it’s promoting a Black Friday sale before the end-of-year holidays, inspiring customers to buy something for that special someone on Valentine’s Day, or sharing creative costume ideas for Halloween, holidays and marketing have a long and happy history together. Marketing teams have practically perfected …

Strategies For Improving Your Abandoned Cart Recovery Rate

For online retailers, cart abandonment equals lost revenue. With the average online cart abandonment rate at almost 70%, these missed opportunities add up quickly.  But, enterprises can improve abandoned cart recovery rates by revamping the processes and messages customers encounter during the online customer journey. A few subtle design or language changes to your website or …

Persado Celebrates Women in AI

In honor of International Women’s Day and the amazing women at Persado—who comprise 46% of our workforce—we wanted to celebrate a few of them from across the globe who are shaking up the Generative AI industry and transforming the way enterprise brands connect with customers at scale through personalized language.  We’re grateful to have the …

6 Loyalty Program Best Practices for Enterprise Businesses

Loyalty programs have taken over just about everything from fast food to luxury travel. The satisfaction customers feel from earning points and rewards seems to be at the center of the modern customer experience. But, it isn’t just the gamification aspect that makes loyalty programs so alluring. It’s that they make every participating customer feel …