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Marketers have their go-to strategies to drive conversions during the major calendar moments when business surges. For example, end-of-year campaigns historically out-perfom when they leverage intense, attention grabbing language and formats. Retailers, travel, and entertainment companies, and financial firms have learned to embrace these emphatic approaches to elevate their business above the noise for customers. …

Read more “Avoid Surprises This Back to School and Holiday Season — Know What Motivates Your Customer”

Personal Narratives are the stories that motivate and engage customers. They are a key insight informing Persado’s AI language knowledgebase and provide a necessary input for Persado’s Language Profiles – one of our methods for personalizing communications to high-priority customer groups.  From Nike’s Just Do It, to Apple’s Think Different and Volkswagen’s There’s Room for …

Read more “How Personal Narratives Improve Customer Engagement”

In an ideal world, every company would be able to experiment with different approaches to content, and measure which types resonate with customers. Isn’t that what we were promised with the advent of the Internet – that digital platforms would allow us to know what is performing and why? Reality is messier. Rules around the …

Read more “Having Trouble Testing Web Content? Persado Web Standalone Can Help”

In a recent episode of our CMOs series, Paul Roetzer sat down with John Dougherty, CMO of Brighton Jones, for a discussion on how AI is changing the marketing landscape at Brighton Jones.  Brighton Jones provides a combination of investment management and financial planning services. As one of the largest financial planning organizations in the …

Read more “Brighton Jones’ CMO Uses AI to Enhance Marketing Personalization”

The CMO of 2022 is in trouble. Largely viewed by the C-suite as lacking tech savvy, CMOs are losing their seat at the leadership table.  CMOs were ranked second-to-last among the C-suite for their tech knowledge, and CEOs identified CIOs and CTOs as twice as likely to play a crucial role over the next two …

Read more “How CMOs Can Innovate with Marketing AI Today”