What you say vs what they want to hear: are you aligned?
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New data reveals marketers admit to ‘playing it safe’ with their marketing content for fear of being cancelled
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“Is AI going to steal my job?” Common AI copywriting fears debunked
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Tips and tricks to improve your click rate
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Travel is alive and well. Now what are you going to do about it?
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Phrasee partners with Visa to offer the most advanced AI marketing technology to clients across Europe
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capital D Leads Investment in Phrasee
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How can language insights help marketers understand their customers?
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What Is Conversion Rate Optimization (CRO)?
Marketers play a foundational role in bringing customers to the business. Yet we have long struggled to communicate our impact to data-driven stakeholders in the C-suite, including the CFO and the CEO. Digital channels are helping to change that by providing data about engagement with our content. Click through rates, impressions, and other metrics help …
How CMOs Can Introduce AI Marketing Tools to Their Team
AI is the newest MVP of modern marketing teams. IBM’s 2021 CEO Study revealed that 82% of CEOs who outperformed their peers were champions of AI technologies. McKinsey projects that AI has the potential to create $1.4 to $2.6 trillion of value in marketing and sales across world businesses. But there’s a big gap between …
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