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Banking looks different than it did in the past. As more consumers adopt online banking platforms to better suit their increasingly-digital lives, their expectations for financial institutions have also shifted. Today, consumers are looking for seamless, individualized experiences from the financial companies they work with. But how can companies deliver these experiences to them? In …
Imagine drafting a personal note to a customer telling them that an item they’d been looking at on the website has been marked down in price. Your customer would love it! Now imagine doing that for hundreds or thousands of customers—personalization at scale. It’s what customers want. According to a recent survey from Adobe, 87% …
Using an AI writing assistant can help you generate new ideas and high-quality content. Jasper will do the heavy lifting for you so you can focus on what’s impo
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Personalization has been a stretch goal for marketers for nearly a decade, but it has produced disappointing results so far. There are a lot of reasons for this, including challenges with data, lack of alignment between what customers want and what your organization has, and so on. But the biggest limit on the impact of …
Read more “Generative AI and Personalization: How to Increase ROI”
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