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In an ideal world, every company would be able to experiment with different approaches to content, and measure which types resonate with customers. Isn’t that what we were promised with the advent of the Internet – that digital platforms would allow us to know what is performing and why? Reality is messier. Rules around the …
Read more “Having Trouble Testing Web Content? Persado Web Standalone Can Help”
In a recent episode of our CMOs series, Paul Roetzer sat down with John Dougherty, CMO of Brighton Jones, for a discussion on how AI is changing the marketing landscape at Brighton Jones. Brighton Jones provides a combination of investment management and financial planning services. As one of the largest financial planning organizations in the …
Read more “Brighton Jones’ CMO Uses AI to Enhance Marketing Personalization”
The CMO of 2022 is in trouble. Largely viewed by the C-suite as lacking tech savvy, CMOs are losing their seat at the leadership table. CMOs were ranked second-to-last among the C-suite for their tech knowledge, and CEOs identified CIOs and CTOs as twice as likely to play a crucial role over the next two …
Finding the best SEO tools can help accelerate your content strategy and scale your results. To help, check out our list of the top tools.
Want to know which are the best content tools for your business? We share the top content marketing tools you need to get the most out of your content.
Jasper’s DevX team treats developers as customers by providing Efficiency, Abstraction, Security, and Autonomy to its engineering teams.
We asked 100+ SEO experts this question: how long should a blog post be? Their answers will improve your content strategy.
Struggling to write how-to articles that generate traffic? Focus on helping your readers. This article breaks down how to write a good explainer article.
Freelance writing is more profitable than ever, but how much do freelance writers make? We do a deep dive to bring you the answer to that question.
Discover the benefits of using recipes for content creation and show you some of the top recipes that have been created by the Jasper community.