7 SEO Content Success Stories to Inspire Your Strategy
Need SEO strategy inspiration? Here are 7 SEO content success stories and expert takeaways you can use to increase rankings, boost traffic, and generate leads.
Personalization Engines: Definition, Use Cases & Examples
Savvy consumers expect some degree of personalization in their shopping experience. They might want you to remember the last item they bought, suggest a complementary product, or to offer a loyalty discount based on their purchase history. Keeping up with these expectations is nearly impossible without technology. Humans just aren’t able to monitor thousands of …
Personalization Engines: Definition, Use Cases & Examples
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14 Best AI-Powered Marketing Tools for 2022 (By Use Case)
AI-powered marketing tools are infinitely smarter than their predecessors. Traditional marketing tools use human-generated algorithms that tell machines what to do. But with AI marketing tools, machines can define their own algorithms, create personalized consumer experiences at scale, and generate greater ROI on campaigns. The upshot, according to the AI Marketing Institute, is that AI …
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Avoid Surprises This Back to School and Holiday Season — Know What Motivates Your Customer
Marketers have their go-to strategies to drive conversions during the major calendar moments when business surges. For example, end-of-year campaigns historically out-perfom when they leverage intense, attention grabbing language and formats. Retailers, travel, and entertainment companies, and financial firms have learned to embrace these emphatic approaches to elevate their business above the noise for customers. …
How Personal Narratives Improve Customer Engagement
Personal Narratives are the stories that motivate and engage customers. They are a key insight informing Persado’s AI language knowledgebase and provide a necessary input for Persado’s Language Profiles – one of our methods for personalizing communications to high-priority customer groups. From Nike’s Just Do It, to Apple’s Think Different and Volkswagen’s There’s Room for …
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Having Trouble Testing Web Content? Persado Web Standalone Can Help
In an ideal world, every company would be able to experiment with different approaches to content, and measure which types resonate with customers. Isn’t that what we were promised with the advent of the Internet – that digital platforms would allow us to know what is performing and why? Reality is messier. Rules around the …
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Brighton Jones’ CMO Uses AI to Enhance Marketing Personalization
In a recent episode of our CMOs series, Paul Roetzer sat down with John Dougherty, CMO of Brighton Jones, for a discussion on how AI is changing the marketing landscape at Brighton Jones. Brighton Jones provides a combination of investment management and financial planning services. As one of the largest financial planning organizations in the …
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How CMOs Can Innovate with Marketing AI Today
The CMO of 2022 is in trouble. Largely viewed by the C-suite as lacking tech savvy, CMOs are losing their seat at the leadership table. CMOs were ranked second-to-last among the C-suite for their tech knowledge, and CEOs identified CIOs and CTOs as twice as likely to play a crucial role over the next two …
The Best SEO Tools That SEO Experts Use in 2022
Finding the best SEO tools can help accelerate your content strategy and scale your results. To help, check out our list of the top tools.
14 Top Content Marketing Tools You Need In 2022
Want to know which are the best content tools for your business? We share the top content marketing tools you need to get the most out of your content.