The Paradigm Shift in SEO: How Marketers Can Prepare
Hear what these two leaders have to say about the exciting (and sometimes scary) new era of SEO.
3 Ways to Adapt to How AI Is Changing Marketing
Just over half of all marketers are using or experimenting with Generative AI at work, according to a recent survey. Basic content creation, writing copy, inspiring creativity—these top three AI-generated content use cases point to some of the ways in which marketers are already integrating this new technology into their processes and workflows. We cannot …
Lunar New Year Marketing: What This Shopping Season Means for Retailers
Lunar New Year, also known as Chinese New Year or the Spring Festival, has long been synonymous with shopping across China and southeast Asia. The holiday is also growing globally. For the 1.5 billion people who celebrate, Lunar New Year is centered around embracing luck and prosperity with family. Falling typically between January 20 and …
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Harnessing the Power of Jasper’s Tone and Knowledge API Endpoints
Learn more about how Jasper’s Tone and Knowledge API endpoints can personalize your marketing content even further.
What Jasper Customers Should Know About the EU AI Act
Approved this month and expected to be fully implemented by 2025, The EU AU Act categorizes AI systems based on their potential risks.
Conversion Marketing Best Practices and Strategies Explained
Art or science? That debate related to marketing is age-old. It was not that long ago that brands relied solely on selling customers on a vibe, lifestyle, or aspiration using out-of-home (OOH) methods (think billboards and bus shelters), print (magazines and newspapers), or broadcast (television or radio commercials). Like art, these advertisements evoke feelings and …
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How To Prepare Your Marketing Team for the Paradigm Shift in Non-Organic Blog Traffic
Search engine changes are shaking up non-organic traffic. Find out how to get your team ready for them.
6 Video Script Templates That Will Make Your Videos Stand Out
Creating video content for your business? Use these video script templates to get started with your scripts. (Including real examples for inspiration!)
Generative AI for Credit Cards: Optimizing Marketing & Customer Engagement
The credit card business has seen its ups and downs in recent years. Growth in debit-first digital wallets like ApplePay, Google Pay and PayPal, Buy Now Pay Later (BNPL) alternatives, and higher interest rates have challenged credit’s dominance as the e-commerce payment method of choice. Combine that with COVID-19-related spending declines and balance payoffs, and …
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Financial Services Marketing: Everything you Need to Know About Promoting Personal Finance Products
Personal finance is less about the products themselves and more about customer financial needs and goals. Financial services marketing allows financial institutions to educate consumers about how personal finance products can enable them to achieve their goals. But, it goes even further than that. In order to capture engagement and conversions, financial services marketers must …