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Interoperability Basics for Enterprise AI Users
Jasper’s Head of Platform Engineering explains some of the nuances of interoperability in AI and why it’s important for enterprise marketing teams.
Generative AI in Financial Services: How Banks Are Using It to Boost Engagement
The ongoing uncertainty in the economy has put particular strain on financial institutions such as banks and investment firms. Times are challenging especially for those operating in the traditional, brick-and-mortar side of the banking and insurance businesses. But there are digitally-enabled strategies that equip financial institutions to optimize customer relationships and gain traction, even during …
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AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday
There is no doubt that the holiday shopping season has changed a lot over the past decade. Exponential growth of e-commerce sales, more complex and longer holiday shopping seasons, the boom of the experience economy, and the rise of AI have forced retailers to evolve their strategies to meet the needs of modern consumers. While …
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What’s Next in Customer Data Management for Consumer Marketers?
Consumer marketers have weathered a whirlwind set of years. Challenging events such as COVID-19, economic doldrums, and the loss of data from third-party cookies have taken place hand-in-hand with the emergence of new opportunities from Generative AI and predictive analytics. Each is individually and collectively upending the traditional marketing playbook. That disruption is manifesting in …
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Forrester’s AI Predictions 2024: What Marketers Need to Know
Forrester predicts a strategic shift in AI usage by marketers in 2024, focusing on data security, B2B, CMO essentials and more.
YouTube Will Soon Require “Altered or Synthetic” Content Disclosures
The household name in video is making AI-generated content easier to spot on the platform.
Understanding the White House’s AI Executive Order: The Key Mandates and Release Timelines
Here’s a detailed overview of the U.S. government’s strategic roadmap for comprehensive AI integration and regulation across various areas.
The Ultimate Guide to Generative AI for Email Marketing
Generative AI or GenAI is a game-changing technology using the power of machine learning algorithms and large language models to create original content, images, videos, and more, all in response to user prompts. Its exceptional capacity to instantly create content at scale has made it a staple for marketers everywhere. Let’s explore the widespread use …
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Personalize the e-Commerce Experience Using Session Data and Generative AI
In the years since the browser companies began retiring third-party cookies in response to privacy concerns, brands have been looking for alternative ways to personalize the e-commerce experience. We have previously discussed using first and zero-party data collected directly from your customers to create personalized campaigns. In this post, we want to talk about session data. …
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