Navigating the stages of the online shopping journey involves a carefully orchestrated sequence of steps, each crucial to sealing the deal. From getting customers to the e-commerce store, enticing them to add products to their carts, progressing through the checkout page, entering payment details, and finally hitting the buy button, the journey is filled with …
The data on Cyber Week 2023 is in! Despite predictions of constrained holiday shopping behavior, the retail results for the five days spanning Thanksgiving, Black Friday and Cyber Monday were record breaking. Salesforce data on Cyber Week 2023 digital sales shows a 6% global year-over-year increase and 5% for the US alone. Adobe analytics data …
Read more “Cyber Week 2023 Broke Records. The Real Winners Used GenAI.”
Marketers work tirelessly to distinguish their brand in the market, nurture their customer base, and build customer loyalty. Even when a company achieves cult brand status, a marketer’s work is never done. In search of growth, brands may look to attract customers across new markets, product lines, lifestyles, niches, and more. What steps can marketers …
Read more “5 Market Expansion Strategies Marketers Use to Reach New Audiences”
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Jasper’s Head of Platform Engineering explains some of the nuances of interoperability in AI and why it’s important for enterprise marketing teams.
The ongoing uncertainty in the economy has put particular strain on financial institutions such as banks and investment firms. Times are challenging especially for those operating in the traditional, brick-and-mortar side of the banking and insurance businesses. But there are digitally-enabled strategies that equip financial institutions to optimize customer relationships and gain traction, even during …
Read more “Generative AI in Financial Services: How Banks Are Using It to Boost Engagement”
There is no doubt that the holiday shopping season has changed a lot over the past decade. Exponential growth of e-commerce sales, more complex and longer holiday shopping seasons, the boom of the experience economy, and the rise of AI have forced retailers to evolve their strategies to meet the needs of modern consumers. While …
Read more “AI and Holiday Shopping: 6 Ways Online Shoppers Will Encounter AI This Cyber Monday”
Consumer marketers have weathered a whirlwind set of years. Challenging events such as COVID-19, economic doldrums, and the loss of data from third-party cookies have taken place hand-in-hand with the emergence of new opportunities from Generative AI and predictive analytics. Each is individually and collectively upending the traditional marketing playbook. That disruption is manifesting in …
Read more “What’s Next in Customer Data Management for Consumer Marketers?”
Forrester predicts a strategic shift in AI usage by marketers in 2024, focusing on data security, B2B, CMO essentials and more.
The household name in video is making AI-generated content easier to spot on the platform.