Tag: AI Text

Consumer marketers have weathered a whirlwind set of years. Challenging events such as COVID-19, economic doldrums, and the loss of data from third-party cookies have taken place hand-in-hand with the emergence of new opportunities from Generative AI and predictive analytics. Each is individually and collectively upending the traditional marketing playbook. That disruption is manifesting in …

Read more “What’s Next in Customer Data Management for Consumer Marketers?”

Forrester predicts a strategic shift in AI usage by marketers in 2024, focusing on data security, B2B, CMO essentials and more.

The household name in video is making AI-generated content easier to spot on the platform.

Here’s a detailed overview of the U.S. government’s strategic roadmap for comprehensive AI integration and regulation across various areas.

Generative AI or GenAI is a game-changing technology using the power of machine learning algorithms and large language models to create original content, images, videos, and more, all in response to user prompts. Its exceptional capacity to instantly create content at scale has made it a staple for marketers everywhere. Let’s explore the widespread use …

Read more “The Ultimate Guide to Generative AI for Email Marketing”

In the years since the browser companies began retiring third-party cookies in response to privacy concerns, brands have been looking for alternative ways to personalize the e-commerce experience. We have previously discussed using first and zero-party data collected directly from your customers to create personalized campaigns. In this post, we want to talk about session data. …

Read more “Personalize the e-Commerce Experience Using Session Data and Generative AI”

The furor has calmed since last November when Generative AI first rose to peak hype. The breathless excitement about the size of OpenAI’s GPT-4, Google’s Bard, and Meta’s LLaMA and the broad range of tasks they can fulfill has given way to more measured consideration of the value they bring to enterprise buyers. Are the …

Read more “The future of Generative AI language models is “small””

Running a successful e-commerce business goes beyond counting today’s revenue. You need to understand the numerous factors that influence which customers go to your website, browse for items, and click that coveted “add to cart” button. To thrive in retail e-commerce, you not only must understand the customer journey, but also optimize it to ensure …

Read more “How to Boost Add to Cart Rate”