Modern marketing has evolved from a one-way broadcast into a two-way dialogue. No matter if it’s a loyalty program or conversational marketing, brands want to connect with customers and create long-lasting relationships. There are many different ways brands can do so through conversational marketing. Let’s explore what’s behind this marketing strategy. What is conversational marketing? Conversational …
As corporations wrestle with the implications of enterprise AI, tomorrow’s business winners are being decided today. And here’s everything you need to know.
A shopper seems to be interested in your product. You can see from your on-site analytics that they’ve visited the same product page three times. Today, they added that product to their online cart—then left your site without completing the transaction. What happened? That’s a tough question to answer, because there are numerous reasons for …
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As the hype around Generative AI continues to reach a fever pitch, business executives are looking to focus their investments on use cases that will deliver concrete business value. One way is to leverage Generative AI for improving the customer experience. Delivering compelling customer experiences (CX) is a key revenue driver. As the line between …
Read more “Generative AI for the Customer Experience: Understanding 4 Big Opportunities”
Writing original content has never been easier. Learn about the best GPT tools you can use to automatically generate high-quality content.
Financial services firms were one of the first to be disrupted by the Internet and mobile platforms. Thus, it was one of the first to see technology-first financial services firms (fintechs) emerge to address customer pain points. High stock trading fees? eTrade solved that problem, and forced everyone to reassess the consumer stock trading revenue …
Read more “Generative AI in Fintech: 4 Use Cases for Driving Customer Engagement”
SEO content marketing should be a key part of a marketing strategy if your goal is growth and revenue. We share how using Jasper can help you scale it easily.
It’s frustrating for digital marketers to look at their monthly analytics and discover that a block of shoppers came this close to buying — only to exit the site. Shopping cart abandonment remains one of the biggest challenges for many online businesses. To prevent it, digital marketers need to understand the root of the problem: …
Read more “Abandoned Cart vs. Abandoned Checkout: Why Do Buyers Bounce?”
AI affiliate marketing is the new way marketers can level up their affiliate efforts. Learn how Jasper can help you write content that leads to commissions.
When we think of AI, our minds might drift to sophisticated robotics, self-driving cars, or the AI application du jour, ChatGPT. But, AI technology has also been making a big splash when it comes to marketing orchestration. From elevating the customer journey to powering personalization to transforming the customer experience, AI has given marketers the …
Read more “How Multichannel Marketing and AI Elevate the Customer Experience”