Given all the hype surrounding Generative AI, it may be hard to believe that not everyone is 100% excited by this development in artificial intelligence. Yet across the enterprise landscape there are corporate executives, functional leaders, and individual contributors calling foul about the rapid Generative AI adoption. Given that investment in Generative AI is expected …
Can’t figure out the best tone of voice for your writing? See our step-by-step guide to finding your brand voice and maintaining it across platforms.
Alex Olesen, VP of Vertical Strategy & Product Marketing at Persado, recently discussed the latest on Generative AI and AI technology in marketing in a webinar hosted by PR agency InkHouse. Fluctuations in the broader martech sector continue as more AI marketing technology and software hits the market, new vendors arrive, and others fade away. …
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The retailer and grocer Carrefour had begun a digital transformation initiative well before the COVID-19 pandemic accelerated e-commerce adoption by the grocery sector. One of the top 10 retailers in Europe by revenue, Carrefour has more than 12,000 stores worldwide. Yet digitally-enabled competitors and narrowing margins signaled the need for a reset. One pillar of …
Explore insights from tech leaders on generative AI in the workplace, based on our report findings.
In today’s digital age, businesses are constantly searching for ways to improve their digital marketing strategies and stand out from the competition. The key to success lies in crafting engaging messaging that resonates with customers. This is where the power of AI-based marketing and Generative AI for digital marketing comes in. Persado is leading the …
Read more “Master Generative AI for Digital Marketing in the Persado Academy”
With Campaigns, users can now create a unified brand voice across multiple channels, maintaining control over assets and giving more time back to marketers.
Generative AI burst into the mainstream in late 2022. Almost every market is now exploring how this technology will be applied in their sector—including property and casualty insurance. Though mainstream attention has largely focused on the text- and image-generating capabilities of Generative AI, this evolving technology can also improve business processes. To be successful, insurance …
Read more “Generative AI for Insurance: How Insurers Are Using It”
The average online cart abandonment rate is over 70%. It can get as high as 80% for mobile shoppers. It’s an all too common problem, even for the most popular retailers. What causes such high cart abandonment rates? What can retailers do to reactivate more carts and close more e-commerce sales? Let’s take a deep …
Read more “The Ultimate Guide to Reducing Online Cart Abandonment for Enterprise Retailers”
We are just beginning to scratch the surface of what Generative AI can do to improve our daily lives. Many questions exist including what mundane tasks humans want to offload to AI, and how can AI boost human productivity. AI also raises questions about ethics, intellectual property, and job displacement. Persado VP of Go-to-Market Strategy …