Tag: AI Text

Travel & Hospitality brands invest ample amounts towards digital marketing and on personalizing the online booking experience. But, what truly inspires customers to book a trip? Not to simply “like” a social media post, open a marketing email, or add something to their trip summary page, but to purposely book an experience? Let’s explore the …

Read more “Consumer Behavior in Tourism Marketing: What Motivates Customers to Book Travel?”

Airlines pioneered travel loyalty programs more than a generation ago with the first offers for frequent flyer miles. Over time, these plans proliferated, for both the business and the leisure traveler. In response, travel and hospitality companies are transforming travel loyalty marketing programs to create better value for all customers as well as for the …

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Research finds that 76% of consumers are more likely to consider purchasing from brands that personalize their brand experience. An equal share are annoyed by non-personalized experiences. Brands invest heavily in personalizing the online journey and getting customers to the online cart. Yet, the online shopping cart, perhaps the most significant step in the customer …

Read more “Introducing Dynamic Motivation: Increase Online Revenue by 3-5% with Generative AI for Abandoned Cart Recovery”

Retail marketing leaders have a lot riding on their digital marketing effectiveness, given that they spend 58% of their digital marketing budget on digital ads. But, when marketers rely only on their experience to choose digital campaign language, they don’t always achieve the best results. That is the takeaway from our 2023 Digital Marketer Survey …

Read more “Persado Survey Finds that Human Creatives Achieve Better Digital Marketing Effectiveness When Aided by Generative AI-Driven Insights”

Mother’s Day is rooted in the idea of showing appreciation. So it’s no wonder it has also become one of the most popular gifting holidays. According to the National Retail Federation or NRF, Mother’s Day spending has hit a record high. In 2023, consumers plan to spend an average of $274.02. The top three gift …

Read more “The Evolution of Gratitude in Mother’s Day Marketing”