Research finds that 76% of consumers are more likely to consider purchasing from brands that personalize their brand experience. An equal share are annoyed by non-personalized experiences. Brands invest heavily in personalizing the online journey and getting customers to the online cart. Yet, the online shopping cart, perhaps the most significant step in the customer …
Retail marketing leaders have a lot riding on their digital marketing effectiveness, given that they spend 58% of their digital marketing budget on digital ads. But, when marketers rely only on their experience to choose digital campaign language, they don’t always achieve the best results. That is the takeaway from our 2023 Digital Marketer Survey …
Google announced major updates to its gen AI investments, including new models, deeper integrations within Google products and efforts to curb disinformation.
Mother’s Day is rooted in the idea of showing appreciation. So it’s no wonder it has also become one of the most popular gifting holidays. According to the National Retail Federation or NRF, Mother’s Day spending has hit a record high. In 2023, consumers plan to spend an average of $274.02. The top three gift …
Read more “The Evolution of Gratitude in Mother’s Day Marketing”
Google previewed its new generative AI search experience today at Google I/O 2023. What do the changes mean for SEOs and content marketers?
On the heels of the release of Jasper Brand Voice, we are excited to announce a brand new partnership with Google Cloud that will enhance Jasper’s AI Engine.
Personalization is a powerful technique for retaining customers and fostering loyalty. It’s no longer a trend. Today’s savvy customers expect it. In 2021, 45% of global consumers indicated a brand would lose their loyalty if it didn’t deliver a personalized experience. In 2022, that number jumped to 62%. But developing personalized content can be time …
Read more “Personalization AI: Driving Conversions Through Content Personalization”
Gartner predicts that by 2025, 30% of outbound marketing messages will be synthetically generated—up from only 2% in 2022. That’s just one data point highlighting the explosive growth in Generative AI marketing solutions. There’s a variety of providers looking to take advantage of this rapidly growing market. Many of them talk about their AI products …
Read more “Webinar Recap | Understanding the Difference Between Generative AI Marketing Solutions”
Jasper Brand Voice enables businesses to train AI on their company and better reflect their brand. This release also includes pricing and packaging changes.
The utilization of Generative AI for marketing is helping teams write more emails, ads, blog posts optimized for SEO, website copy, social media posts … the list goes on. In fact, 14% of the respondents to a recent survey about marketing technology adoption were already using Generative AI for marketing use cases. In these early …