“Add to Bag”—E-commerce Growth Lessons from Leaders at Tapestry

More conversions, larger cart sizes, less cart abandonment—retailers everywhere want to see e-commerce growth. It can be hard to achieve when consumers are scrutinizing every dollar and comparing options from a range of providers. Like at many retailers, the e-commerce leaders at Tapestry had been asking how they can achieve e-commerce growth. Tapestry is a …

Generative AI for SMS Marketing and MMS Marketing

Marketing via SMS (short message service) or MMS (multimedia message service) is massively popular because it takes advantage of mobile technology almost everyone owns and uses constantly—a smartphone. Research from Constant Contact shows that both sides benefit: 91% of consumers show interest in signing up for texts while 95% of marketers find that texts help …

Shoptalk 2023 Shines the Spotlight on Generative AI, Retail and E-commerce Technology Trends, and More

Thousands of the biggest names in retail and e-commerce gathered once again in Las Vegas for Shoptalk 2023 to discuss the latest retail and e-commerce technology trends. This year retailers wanted to learn how they can leverage data to deliver personalized experiences, whether they are shopping in-person, online, or across any stage of the omnichannel …

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What is Marketing Personalization? 

Marketing personalization is a dynamic, data-driven approach to digital marketing. Brands implement marketing personalization using multiple data points based on customer behavior, buying history, preferences, and interests. Brands use this information to personalize emails, product recommendations, website experiences, and more to provide customers with personalized messaging and customer experiences that cater to their changing needs …

Embrace a Cookieless Future With Generative AI and First-Party Data

Cookies had a good run. The third-party data trackers beloved by marketers have been a part of the consumer web experience since the launch of Netscape in 1994. But, in an effort to position themselves as guardians of consumer privacy—and to comply with increasing regulations—tech giants Apple, Mozilla, and Google have rendered cookies virtually obsolete. …