Before the advent of web testing, there weren’t many tools available to definitely measure whether a campaign would gain traction—and why. But, no longer. Experimental design in marketing provides today’s organizations with a powerful technique that can reveal which elements of a campaign resonate with customers. It’s been adopted enthusiastically by organizations like the luxury …
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More conversions, larger cart sizes, less cart abandonment—retailers everywhere want to see e-commerce growth. It can be hard to achieve when consumers are scrutinizing every dollar and comparing options from a range of providers. Like at many retailers, the e-commerce leaders at Tapestry had been asking how they can achieve e-commerce growth. Tapestry is a …
Read more ““Add to Bag”—E-commerce Growth Lessons from Leaders at Tapestry”
Dholakia discusses how more capabilities and shorter gaps between model releases could impact use cases and investments in this field in the future.
Check out our list of 25 of the most powerful Gmail extensions. Learn how they can help you with everything from writing to task management and beyond!
Marketing via SMS (short message service) or MMS (multimedia message service) is massively popular because it takes advantage of mobile technology almost everyone owns and uses constantly—a smartphone. Research from Constant Contact shows that both sides benefit: 91% of consumers show interest in signing up for texts while 95% of marketers find that texts help …
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Thousands of the biggest names in retail and e-commerce gathered once again in Las Vegas for Shoptalk 2023 to discuss the latest retail and e-commerce technology trends. This year retailers wanted to learn how they can leverage data to deliver personalized experiences, whether they are shopping in-person, online, or across any stage of the omnichannel …
Email marketing is NOT dead and we have the stats to prove it. We also share 6 steps to get started and generate results from marketing emails!
Marketing personalization is a dynamic, data-driven approach to digital marketing. Brands implement marketing personalization using multiple data points based on customer behavior, buying history, preferences, and interests. Brands use this information to personalize emails, product recommendations, website experiences, and more to provide customers with personalized messaging and customer experiences that cater to their changing needs …
Tomorrow.io was arguably the first company to hire an AI-focused content role and it demonstrates how companies are embracing the technology.
Not sure how to use AI for business? We’re giving you access to 110+ AI prompts to use across marketing, sales, CS, and HR.